Meet
Jason

CMOs have the shortest lifespan of any C-suite executive. Why?In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article , exploring the top reasons CMOs get fired —and how they can avoid the same fate.Key Takeaways:✅ Overpromising results is the #1 reason CMOs lose their jobs.✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.✅ CMOs need to “market the marketing” —internally proving their value.With CMO tenure averaging just 40 months , Jason will be focusing on learning how top CMOs gain buy-in, build trust, and prove their impact in upcoming episodes.

How do you go from leading an agency to coaching the next generation of leaders? In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach —talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional back to transformational.Rob breaks down where and how his GROW coaching framework works best, why deep listening is a leadership superpower, and how simply showing up—whether for a client, a team, or yourself—can make all the difference.What’s Inside: ✅ How Rob’s GROW framework helps leaders set goals, align teams, and drive change.✅ The Soul & Science of Coaching—balancing instinct, psychology, and structure.✅ Why creative leaders need to understand business fundamentals, including finance.✅ How agencies and brands can move from taking orders to shaping bold ideas again.Memorable Moments: 💡 "We’ve gone from transformational to transactional. Show up. Listen. Get to the real goal."💡 "Great coaching isn’t about telling people what to do—it’s about helping them realize what’s already inside them."💡 "Want to unlock creative potential? Start with values that actually mean something."Brought to you by Mekanism .

How do you turn creative vision into leadership success—and inspire a team to grow through disruption?This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day . Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “Clarify, Simplify, Unify, Amplify,” Rob revitalized TBWA\Chiat\Day New York and led iconic brands like Nissan, Visa, and McDonald's to global success.Rob shares how his bias towards action and deep listening skills shaped his leadership style, allowing him to innovate in times of disruption and inspire teams to reach their full potential. He also opens up about his transition from CEO to Executive Coach, offering powerful insights on nurturing human potential and coaching the next generation of creative leaders.What’s Inside:How Rob’s philosophy of “Clarify, Simplify, Unify, Amplify” reshaped TBWA\Chiat\Day New York. The importance of listening and having a bias toward action in creative leadership. Why understanding the economics of an agency is crucial for moving from CCO to CEO. The lessons he learned guiding teams through industry disruptions and global crises. Memorable Moments:"Business is a creative act. Being CEO was the most creative thing I ever did." "Listening isn’t just about hearing words—it’s about understanding culture, trends, and human needs." "Great leaders adapt and grow with the times, just like great brands." Brought to you by Mekanism .

What if the secret to creating ads that truly connect isn’t in what people say, but in what their brains reveal?Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that stir emotions and hit the perfect pitch.In this episode, you’ll learn:What neuromarketing is and how it’s revolutionizing the way brands are built. Why the first hour of a focus group doesn’t always predict real-world purchasing behavior. How an ad’s success hinges on associating the brand with peak emotional moments. Why being open to learning is the ultimate key to growth. Tune in to discover how Yadav blends science and creativity to transform advertising strategies.*This episode originally aired in January 2023Brought to you by Mekanism .