The Soulful Art of Persuasion

Persuasion isn't a dirty word.

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Becoming a persuasive person is about building connections and adding value.

Being soulfully persuasive means connecting with othersthrough originality, generosity, empathy and soulfulness.This approach doesn't just change minds—it opens heartsand creates lasting, positive impact.

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.

A Wall Street Journal and Los Angeles Times And Publishers Weekly Best Seller.

Published in: English, Japanese, Spanish, Portuguese, Chinese, Russian, Korean, Romanian

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What They're Saying

"Whether you're running a major company, a startup, or just your own side hustle, this book will provide you with powerful lessons and modern tools to sharpen your approach."

Jason Feifer

Editor In Chief, Entrepreneur magazine

"The Soulful Art of Persuasion isn’t about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It’s a business book about Karma, and as you give you will receive."

Dave Stever

Former CMO at Ben & Jerry’s

"Harris’ book is the modern-day version of Carnegie’s How to Win Friends and Influence People. Powerful and provocative."

Thales S. Teixeira

Professor, Marketing Unit, Former Harvard Business School

"I’ve seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat out work and this book will be your new secret weapon."

John Foley

Founder and former CEO of Peloton

"Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it."

Ryan Holiday

NYT Bestselling author: The Obstacle Is The Way and Ego Is The Enemy

"There are books that help you in your profession and there are books that help you become a better person. The Soulful Art of Persuasion will help you get better in your profession as a side effect of becoming a better person. That's the beauty of this book."

Aubrey Marcus

Founder/CEO: Onnit

"Jason Harris . . . expertly lays out tangible, positive actions that anyone can take to uncover their authentic self, influence others, and achieve their goals."

Lewis Howes

New York Times Bestselling author, founder School of Greatness

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